Skip to main content

by Terra Johnson, SHW Senior Program & Event Manager

Terra Johnson headshotPrior to becoming an Event Manager, I spent a number of years performing on stage with a Top 40 Band. I understand the importance of entertainment from the perspective of an entertainer, a planner and as an attendee. Live entertainment is the secret ingredient that can transform a mundane event into a memorable experience. Whether you’re hosting a corporate gathering, a wedding, or a birthday party, incorporating entertainment not only adds to the atmosphere but also ensures that your guests are engaged and thoroughly entertained.

Below are some important key tips to consider to help you make the right choices for your upcoming event.

1) Budget for Entertainment
Before diving into the world of entertainment, it’s crucial to establish a realistic budget. Allocating a portion of your budget specifically for entertainment ensures that you have the means to secure top-notch performers or experiences. Research the going rates for the type of entertainment you desire, whether it’s live music, games, or a dance troupe. By planning ahead and allocating funds accordingly, you set the stage for an unforgettable event.

2) Incorporate Entertainment in with Your Theme
Every great event has a theme that ties everything together. Whether it’s a glamorous red-carpet theme or a Mardi Gras celebration, your theme should guide your entertainment choices. Consider what type of entertainment complements and enhances your theme. For example, a vintage-themed event might benefit from a jazz band, while a futuristic theme could be elevated with a mesmerizing light show. Doing thorough research ensures that your entertainment aligns seamlessly with the overall atmosphere you’re trying to create.

3) Guest Engagement and Comfort
Entertainment plays a crucial role in keeping your guests engaged and comfortable. Without it, attendees might find themselves in awkward conversations with strangers or experiencing lulls in the event. A well-thought-out entertainment lineup not only captures attention but also provides natural conversation starters. Whether it’s a live performance, interactive activities, or engaging displays, the right entertainment keeps the energy high and the atmosphere vibrant.

4) Tailoring Entertainment to Your Audience
Understanding your audience is key to selecting the right entertainment. Consider the demographics and preferences of your guests. A family-friendly event might feature a magician or a face-painting station, while a corporate gathering may benefit from a professional emcee, fun activations that require crowd participation or live band to kick-off general session. By tailoring the entertainment to your audience, you ensure that everyone feels included and entertained throughout the event.

Incorporating entertainment into your event planning is not just an option; it’s a necessity. From setting the right budget to aligning entertainment with your theme and tailoring it to your audience, these key considerations ensure that your event is a resounding success. So, don’t let your guests endure awkward conversations – give them an experience they’ll remember with the MAGIC of entertainment!

Not sure where to start or need recommendations? Reach out to our team at SHW directly!