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Incentive Travel Trends to Reward & Inspire

The Transformative Power of Incentive Travel Programs

by Cheryl Barnet, SHW Senior Director – Venue Sourcing, Housing, Event Tech & Attendee Experience

Desert GlampingRewarding Employees

In today’s fast-paced business world, companies are constantly seeking innovative ways to motivate and reward their employees. One strategy that has gained significant traction is incentive travel. Today, organizations are realizing the transformative potential of offering unique travel experiences and the lasting impact it can have on employee motivation and company culture.

It’s Not Just About the Destination

Incentive travel is not just about offering a destination; it’s about crafting an unforgettable experience. Whether it’s an exotic beach retreat, an adventure in the mountains, or a cultural immersion in a vibrant city, the chosen destination should resonate with the participants. The key is to create memories that linger long after the trip concludes, fostering a sense of accomplishment and loyalty among employees. It taps into the intrinsic motivation of employees by offering something more profound – the chance to explore, relax, and rejuvenate. By providing an opportunity for personal growth and relaxation, companies can effectively boost employee morale and commitment.

Cave Diving

Latest Incentive Travel Trends

As the landscape of incentive travel evolves, several trends are shaping the way companies approach incentive travel:

  1. Personalization: Tailoring travel experiences to individual preferences and interests ensures a more meaningful and appreciated reward.
  2. Sustainability: Companies are increasingly incorporating eco-friendly practices into their incentive travel programs, aligning with the growing importance of sustainability in corporate culture.
  3. Wellness Retreats: With a heightened focus on employee well-being, wellness-themed incentive trips that include activities like yoga, spa treatments, and mindfulness sessions are on the rise.
  4. Inclusion: Ensuring the destination is welcoming and accommodating for all types of travelers – taking into consideration age, activity levels, family/guest dynamics, etc.
  5. Size: It’s important that the trip feels exclusive and memorable – allowing employees the opportunity to engage with one another and experience the destination together.

Sound BathingIncentive travel is not just a reward; it’s an investment in the well-being and motivation of a company’s most valuable asset – its people. By providing employees with unique and memorable experiences, companies can create a positive and dynamic workplace culture that pays dividends in terms of increased productivity, employee retention, and overall business success.


Cheryl Barnet, SHW’s Senior Director of Sourcing, Housing & Event Tech, brings over 25 years of experience in hotel and facility management to her role. Renowned for her ability to identify the ideal hotel locations that align with clients needs, she specializes in securing both international and local hotel brands, as well as boutique experiences that showcase local splendor. Cheryl leads our expert sourcing team and leverages an extensive network of contacts and industry insights to secure the best rates and concessions, providing you with seamless sourcing solutions for your Incentive Travel Programs.

Ready to start planning your next incentive travel program? SHW is a premier event planning and management agency renowned for its comprehensive venue and hotel sourcing services and event management expertise. Contact us to get started!