DELTA AIR LINES

Destination Management

THE PROJECT

Over 5 days, Delta hosted its International Sales Conference in Seattle, WA at a time it launched a robust, new flight program out of SeaTac Airport. Delta’s in-city sponsorships are heavily sports-related, as a major sponsor for the Seattle Seahawks and Seattle Sounders FC. 1,200 attendees from approximately 70 countries attended the conference and SHW was ALL IN for the task.

THE APPROACH

SHW designed and operated 4 elaborate offsite evening events and provided airport ground transportation, venue management, food and beverage management, entertainment management, décor management, staffing, and shuttle services. The signature event, held at Lumen Field, was filled with over 1,200 international attendees. There, we relied on SHW’s connections, together with Delta’s sponsorship clout, to engage local football and soccer stars to participate in the event, chatting with attendees and posting for photo opportunities. Throughout the evening, guests played a variety of games on the Delta-branded field.

THE IMPACT

The conference was a tremendous success, with attendees taking to social media to post event photos hash-tagged All In.

SHW SERVICES

Event Management, Budget Management, Audio Visual/Production Management, Venue/Facility Management, Food & Beverage Management, Décor & Entertainment Management, Branding & Collateral Management, Airport & Event Transportation Management, Attendee Gift Management, Staffing & Onsite Management