REDFIN

Comprehensive Event Management

THE PROJECT

Each winter, Redfin convenes team members to conduct five days of meetings and fun. The game-changing real estate firm uses this time – known as Redferno – to ignite its sales force, introduce new technology and discuss the company’s growth strategy for the coming year.​

THE APPROACH

When SHW took over management of Redferno in 2014, we combed through budgets from previous events and found where to save significantly so the employee education and retention event could grow along with their national team. Our strategy was to consider fundamental expenditures and negotiate with key suppliers to realize savings across a number of line items to boost budgets. Each event is as unique as the city where they gather. SHW works with the Redfin team to research and develop ideas to showcase the neighborhoods of the city – as any good real estate agent would. ​

THE IMPACT

In 2023, Redferno transitioned to a 4-city roadshow format: DC, New Orleans, Palm Springs and Seattle. With a robust team of 16 core SHW team members and 100+ support personnel, SHW successfully executed four concurrent programs for 4,600 attendees at 8 hotels, 2 convention centers, and 4 large-scale, themed evening events. In addition, Redferno Seattle’s general session was live-streamed to maximize reach while the DC, New Orleans and Palm Springs general sessions were filmed to capture content. ​

SHW SERVICES

Event Management, Venue Sourcing, Housing Management, Registration & Customer Service, Air Travel Management, Budget Management, Venue/Facility Management, Food & Beverage Management, Décor & Entertainment Management, Transportation & Logistics, Session Production, Branding & Collateral Management, Event App Creation, Onsite Management​


Photo Credits: Aron Lukacher

”We really enjoy working with SHW. They are a trusted advocate for our program and we appreciate everything they do for us, for Redferno, and beyond.

Sofia AhlersEvent Marketing Manager

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Global Sales Conference Planning

Incentive Travel Program: Rome

Sporting Event Transportation Logistics

Corporate Sales Kick Off

Seattle Fundraising Gala

Wellness Summit Event Production

Incentive Travel Program: Cancún

Seattle Closing Party

Corporate Seattle Holiday Party

Incentive Travel Program: Costa Rica

Virtual Gala & Talent Show

Annual Incentive Program: Seattle

Dental Conference Production

Corporate Event Management Partnership

Thought Leadership Conference Production

Wellness Festival Event Management

All-Star Seattle Brunch Event

CSR Give Back Event

All Hands Meeting Management

Virtual In-House Conference

Annual All Hands Meeting

Virtual Company Kickoff

SXSW Cultural Activation

Fan Activation Events

Mini-Documentary Video Production

Alaska Cruise Incentive Trip

Incentive Travel Program: Seattle

User Conference Event Management