EXPEDIA GROUP

Event Management & Experiential Production

THE PROJECT

Expedia Group wanted to reward employees at the end of the year with a tremendous holiday event, something they hadn’t done company-wide. Their goals required us to think carefully about every aspect of the event. With their diverse workforce, they wanted a celebration that didn’t scream Christmas, and it had to tie in with their business of travel.

THE APPROACH

SHW’s Creative Team developed three compelling theme options, each complete with interactive elements, distinctive food and beverage ideas, festive venue suggestions, and visual concepts to give executives a vivid picture of the event experience. To build excitement and boost attendance, we partnered with the Expedia team to tease employees with hints about the party theme, culminating in a reveal event at company headquarters.

THE IMPACT

In our first year planning the event, around 3,000 employees and guests attended—not bad for a debut. But word quickly spread that this was the event of the season, and attendance surged by 50% the following year.

SHW SERVICES

Event Management, Budget Management, Venue/Facility Management, Food & Beverage Management, Décor & Entertainment Management, Staffing & Onsite Management

Photo Credits: Alabastro Photography