SEATTLE SOUNDERS FC

Event Management

THE PROJECT

Seattle Sounders FC engaged SHW’s event planning team to orchestrate and manage 7 vibrant pre-match parties in Pioneer Square’s Occidental Park, strategically scheduled for the season’s most significant matchups. These events named “Sound Check” served as the official meetup location for the March to the Match and needed to attract and entertain Sounders fans of all ages.

THE APPROACH

We centered our planning focus on igniting excitement and inclusivity. SHW collaborated closely with the Seattle Sounders FC organization to integrate key elements that would resonate with the fanbase including scheduled appearances by the beloved Sounders mascot, Sammy the Seal, swag giveaways, and live performances by the popular band Sound Wave. Each Sound Check was meticulously crafted to offer a unique experience, featuring different live musical groups, engaging activations, photo opportunities, face painting, air-brush tattoos, corn-hole, and games. SHW worked in partnership with the Seattle Parks Department to increase security and park clean up and developed a waste management plan to ensure a safe and sustainable approach.

THE IMPACT

Each Sound Check attracted hundreds of fans and successfully created a sense of camaraderie among supporters, fostering team spirit and enthusiasm. With creativity and comprehensive planning, we not only enhanced the match day experience but also solidified the Sounders’ position as a community-focused and fan-engaging franchise. What’s more, Sound Check events became an integral part of the Sounders’ game day ritual.

SHW SERVICES

Event Management, Venue/Facility Management, Budget Management, Décor & Entertainment Management, Activation Management, Audio Visual Management, Staffing & Onsite Management

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