FIJI AIRWAYS

Event Management & Experiential Engagement

THE PROJECT

Fiji Airways, the national carrier of Fiji, aimed to elevate its brand visibility in the U.S. market. To achieve this, the airline partnered with SHW to create “Fiji House” — a two-day cultural activation at SXSW 2025 in Austin, TX. Designed to immerse attendees in the spirit of Fiji, the event featured live music, traditional performances, and curated food and beverage offerings that showcased Fijian culture.

THE APPROACH

As Fiji Airways’ first U.S. experiential event, SHW led full-service production under a condensed 10-week timeline. This included: venue sourcing and permitting, curation of a 20-artist lineup blending Fijian and SXSW talent, brand design across all touchpoints, development of a culturally authentic food and beverage program, strategic PR and media outreach, and on-site video and photography capture for future marketing use. SHW coordinated over 30 vendor partners and a 40-person production team to bring the activation to life across four immersive zones.

THE IMPACT

Fiji House surpassed goals with 6,000 RSVPs and 4,000+ attendees across two days. Onsite surveys showed a 98% guest satisfaction rate. Press coverage across 12+ outlets, including Condé Nast Traveler and Skift, bolstered brand awareness. Fiji Airways saw a 28% spike in U.S. website traffic during the activation, and event content now anchors the airline’s 2025 campaign. Most importantly, attendees left with a deeper connection to Fiji’s culture and a new appreciation for the airline’s story.

SHW SERVICES

Event Management, Venue Sourcing & Logistics, Talent Booking & Stage Management, Branding & Environmental Design, Venue/Facility Management, Food & Beverage Management, PR & Media Strategy, Video & Photography Production, Budget Oversight, Staffing Logistics & Management, Onsite Management


Video Credit: SHW Studios

”Bringing 'Fiji House' to life at SXSW was a bold vision—and SHW made it a reality. From concept to execution, their team delivered an unforgettable cultural experience that perfectly captured the essence of Fiji. Despite a tight timeline, SHW managed every detail with precision and creativity, seamlessly blending Fijian heritage with the energy of SXSW. The results exceeded our expectations: incredible press coverage, thousands of engaged attendees, and a lasting impact on our brand presence in the U.S. market. SHW is more than a production partner—they’re true storytellers and brand builders.

Akuila BatiwetiChief Customer Officer, Fiji Airways

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