SIDE

Comprehensive Event Management

THE PROJECT

Side is a fast-growing real estate technology company that partners with high-performing independent brokers and agents to help build boutique brands and businesses. Side accomplishes this by offering turnkey, automated technology solutions. After a successful virtual event in 2020, Side re-engaged SHW to plan and operate their annual user conference. Since that initial engagement, Side and SHW partnered for four “side x side” conferences on the west coast including Napa, Disneyland, Long Beach, and San Diego, each attracting 800 to 1,200 attendees.

THE APPROACH

Side’s user conference is where partners (and prospective partners) meet other real estate agents and learn about all the technology tools available to assist them with growing their businesses and solidifying their personal brands. The overall program is designed to highlight Side’s brand and services and maintain an upbeat energy with a heavy focus on engagement and networking.

THE IMPACT

Over three days, SHW manages everything from registration and the welcome reception, to AV and breakout sessions, all ensuring precise attention to detail. Side’s user conference is a sought-after ticket. A highlight of each program is a keynote address with a notable celebrity that presents a strong personal brand like Layla Ali, Gwyneth Paltrow and Magic Johnson. From operating in California alone in 2017, to now active in 16 states, Side has helped more than 500 boutique businesses – and their high-production agents – succeed.

SHW SERVICES

Event Management, Venue Sourcing, Housing Management, Registration & Customer Service, Budget Management, Venue/Facility Management, Food & Beverage Management, Décor & Entertainment Management, DMC Management, A/V & Production, Branding & Collateral Management, Event App Creation, Sponsorship & Exhibit Management, Onsite Management

”SHW is a fantastic partner. When it comes to large-scale events, you want to work with a company that feels like a natural extension of your team, and SHW does this in spades. Not only did the SHW team take the time to truly understand our audience, but they also produced an event that our attendees raved about for months on end. It just gets better every year.

Michelle DenogeanChief Marketing Officer, Side

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Incentive Travel Program: Seattle

SXSW Cultural Activation

All-Star Seattle Brunch Event

Incentive Travel Program: Costa Rica

Virtual Gala & Talent Show

Mini-Documentary Video Production

CSR Give Back Event

All Hands Meeting Management

Thought Leadership Conference Production

Corporate Seattle Holiday Party

Global Sales Conference Planning

Incentive Travel Program: Rome

Seattle Fundraising Gala

Seattle Closing Party

Sporting Event Transportation Logistics

Corporate Event Management Partnership

Virtual In-House Conference

Alaska Cruise Incentive Trip

User Conference Event Management

Wellness Summit Event Production

Wellness Festival Event Management

Virtual Company Kickoff

Annual Incentive Program: Seattle

Annual All Hands Meeting

Incentive Travel Program: Cancún

Dental Conference Production

Fan Activation Events

Corporate Sales Kick Off