REDFIN

Incentive Travel Program

THE PROJECT

For the 2024 Annual Incentive Program, Rome, Italy was chosen as the stunning backdrop for a weeklong celebration. SHW planned and executed an unforgettable experience for nearly 400 top performers and their guests—over 800 attendees in total—across two luxurious 5-star resorts in the heart of the Eternal City.

THE APPROACH

Hotel logistics were a key priority, with guests hosted across two distinct properties—one centrally located in Rome’s historic core and the other offering sweeping views of the city. SHW collaborated closely with hotel teams to ensure every room and suite met our standards, with special attention given to VIP arrivals. In partnership with trusted local experts, we curated a range of cultural tours and excursions that immersed guests in the beauty and history of Rome, while also offering time to relax or explore independently. The week culminated in a spectacular farewell celebration. Guests enjoyed a regionally inspired Italian menu paired with exceptional wines and Prosecco. The evening’s entertainment included a live quintet, a show-stopping neon violinist, and a DJ-led dance party. As the final surprise, a private fireworks display lit up the Roman sky—an unforgettable ending to our “La Dolce Vita” evening.

THE IMPACT

This incentive program set in Rome was a remarkable celebration of success, carefully crafted to embody the energy and history of the city while recognizing top achievers. SHW developed and managed a seamless registration system, handling everything from air travel arrangements to smooth ground transfers between two upscale resorts, ensuring effortless logistics throughout. Through close collaboration with the client and meticulous planning, we anticipated every detail, delivering a personalized, impactful experience that left guests feeling appreciated, inspired, and deeply connected to the authentic Roman atmosphere.

SHW SERVICES

Event Management, Venue Sourcing, Registration Management, Travel Management (Air), Housing Management, Budget Management, Venue/Facility Management, Food & Beverage Management, Décor & Entertainment Management, Activity/Tour Management, Gifting & Swag Management, Transportation Management, Onsite Management