MICROSOFT

Video Production by SHW Studios

THE PROJECT

The United Nations has set ambitious sustainable development goals, and as a global leader, Microsoft is striving to meet them. With the climate crisis escalating, communities worldwide are increasingly affected. Recognizing the urgency for innovative sustainability solutions, Microsoft, in partnership with Schneider Electric, is empowering the Footprint Project through the power of Microsoft Cloud.

THE APPROACH

To tell the story of the Footprint Project, Microsoft engaged TEDx & SHW Studios to produce and broadcast a mini-documentary. This involved SHW film crews on Microsoft Campus in Seattle, Schneider Electric’s headquarters in Boston, and the Footprint Project in the field following the devastation of Hurricane Ida in New Orleans. The three shoots gathered extensive footage, underwent multiple rounds of edits reviewed by a team of stakeholders, and culminated in a series of high-profile online broadcasts.

THE IMPACT

The 4-minute piece aired at TEDx events from Q4 2021 through Q1 and Q2 2022, building momentum ahead of Microsoft INSPIRE. This compelling human-interest story rallied support for the Footprint Project’s groundbreaking efforts and highlighted the critical contributions of the Microsoft partner ecosystem, including Schneider Electric and TEDx, in advancing the UN’s goals. SHW is proud to have produced this impactful, purpose-driven content.

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Global Sales Conference Planning

Virtual In-House Conference

Annual Incentive Program: Seattle

Incentive Travel Program: Cancún

Incentive Travel Program: Seattle

Fan Activation Events

Virtual Gala & Talent Show

Corporate Event Management Partnership

Alaska Cruise Incentive Trip

Incentive Travel Program: Rome

Virtual Company Kickoff

Wellness Festival Event Management

Seattle Closing Party

SXSW Cultural Activation

Incentive Travel Program: Costa Rica

All-Star Seattle Brunch Event

All Hands Meeting Management

Sporting Event Transportation Logistics

Corporate Seattle Holiday Party

Annual All Hands Meeting

User Conference Event Management

Thought Leadership Conference Production

Corporate Sales Kick Off

Seattle Fundraising Gala

Mini-Documentary Video Production

CSR Give Back Event

Dental Conference Production

Wellness Summit Event Production