LOCAL PARTNER
Proudly Seattle-based, we deliver corporate events, hospitality programs, and destination experiences designed for moments on a global stage.
Designed for the World's Pitch
Seattle Sporting & Hospitality Events
INSIDE ACCESS
Our deep local connections unlock venues, vendors, and experiences that bring guests closer to the action—and brands closer to audiences.
MATCH THE MOMENT
From watch parties to branded activations, we deliver event experiences that match the energy of the world’s biggest sporting events.
UNIFIED IMPACT
Inspired by the power of sport, we craft experiential events that unite people, ignite emotion, celebrate the moment, and create lasting brand impact.
WHEN THE WORLD COMES TO SEATTLE
Local Expertise for Global Moments
When the world turns its attention to Seattle this summer, the opportunity to elevate your brand through strategic event planning is unmatched. SHW is your Seattle-based event planning and destination management partner, trusted by international clients and global organizations to bring bold ideas to life through corporate events, hospitality programs, and branded experiences that connect with World Cup audiences in meaningful ways.
From soccer fans to football loyalists, from intimate VIP gatherings to large-scale activations, we design and deliver experiences that spark emotion, build brand affinity, and connect people from around the world.
Whether you’re hosting 10 guests or 10,000, the World Cup is more than an event. It’s your moment to make a lasting impact.
Let’s make it unforgettable.
GET IN THE GAME
Corporate Watch Parties
Bring teams, clients, and partners together in curated watch environments designed for connection, comfort, and high-energy moments—no stadium ticket required.
Seattle Experiences
Showcase the best of the Pacific Northwest with custom tours, off-sites, and local experiences that turn time in Seattle into something memorable.
Game-Day Logistics
From transportation and staffing to timing and flow, we handle the details that keep your guests moving seamlessly on the city’s biggest days.
Branded Activations
Create immersive brand moments through experiential activations and hospitality environments that engage audiences and leave a lasting impression.
Client: Seattle Sounders FC
FAN ACTIVATION EVENTS
Seattle Sounders FC tapped SHW to produce seven high-energy “Sound Check” pre-match parties in Occidental Park, the official hub for the March to the Match. Timed to the season’s biggest soccer games, each event amped up fans of all ages with live music, games, activations, and appearances by mascot Sammy the Sounder. Partnering closely with the club and Seattle Parks Department, SHW delivered safe, inclusive, and sustainable fan experiences that set the tone before kickoff.
Client: University of Washington
SPORTING EVENT TRANSPORTATION LOGISTICS
When the Apple Cup returned to University of Washington in 2010, SHW was engaged to move thousands of fans smoothly on one of the busiest travel weekends of the year. After 10 months of planning, SHW delivered a countywide shuttle operation with seven pickup locations, 150+ buses, nine transportation partners, and hundreds of staff—moving 8,000 fans safely and on time. The result: a playbook-worthy operation that has kept UW calling SHW back for game-day shuttles for the past 16 years.
Client: Major League Baseball
ALL-STAR SEATTLE BRUNCH EVENT
When Major League Baseball brought All-Star Week to Seattle, SHW delivered a first-of-its-kind All-Star Brunch alongside the live Red Carpet broadcast at Pike Place Market. Nearly 400 VIP players and families enjoyed a locally driven, all-ages celebration—from salmon throwing to an All-Star gum wall—while the market remained fully open to the public. Acting as the connective tissue between MLB, Seattle Sports Commission, city partners, and vendors, SHW balanced complex logistics and brand integration to deliver a standout event worthy of the national stage.
Client: Delta Air Lines
INTERNATIONAL SALES CONFERENCE
Over five days in Seattle, Delta brought 1,200 international sales leaders from 70 countries together to celebrate the launch of a major new SeaTac flight program. With sports at the center of the city’s energy, SHW produced four high-impact offsites and a signature takeover of Lumen Field, where global attendees mixed with local football and soccer stars, played on a Delta-branded field, and experienced Seattle “All In”.
Venue Sourcing
Registration
Custom Events
Tours & Activities
Event Logistics
Production
Hospitality Staffing
Experiential Design
Transportation & Shuttles
Decor & Entertainment
Sponsorship Management
Gifting & Swag
FAQs | Seattle Sporting & Hospitality Events
How do I buy tickets for FIFA World Cup 2026 Seattle matches?
Official match tickets and hospitality packages are available through FIFA’s ticketing portal and official hospitality platforms. This includes single-match tickets and premium hospitality options.
When are the FIFA World Cup 2026 matches in Seattle?
FIFA World Cup 2026 Match Schedule in Seattle:
Group Stage Matches
- June 15, 2026 – Belgium vs. Egypt (Group G)
- June 19, 2026 – USA vs. Australia (Group D)
- June 24, 2026 – Qatar vs. UEFA Playoff A Winner (Group B)
- June 26, 2026 – Egypt vs. TBD (Group G)
Knockout Stage Matches
- July 1, 2026 – Round of 32 Match (winner of Group G vs third-place from Groups A/E/H/I/J)
- July 6, 2026 – Round of 16 Match (winner of Seattle’s Round of 32 match vs another Round of 32 winner)
Where are the FIFA World Cup 2026 games played in Seattle?
All Seattle matches will take place at Lumen Field, known as Seattle Stadium, during the World Cup.
How early should companies engage SHW for planning?
Early engagement is strongly recommended. Demand for hotels, venues, transportation, and vendors increases significantly during major global sporting moments.
Why choose SHW as your Seattle event partner?
SHW combines deep local knowledge with global event experience, allowing clients to activate confidently while we manage the complexity behind the scenes.
How does SHW support large-scale soccer events like the World Cup in Seattle?
SHW delivers end-to-end event management, serving as a trusted local partner in Seattle with expertise in logistics, design, staffing, and onsite execution for high-demand, high-visibility events.
What are best practices for corporate group travel during high-demand events like the FIFA World Cup?
Best practices include planning early, securing accommodations and transportation well in advance, building flexibility into schedules, and partnering with local experts who understand the destination’s dynamics. For a deeper look at how to plan group travel during high-demand events, explore our guide on FIFA corporate group travel planning.
What types of soccer-related events does SHW produce?
We produce corporate watch parties, branded activations, hospitality programs, VIP experiences, executive gatherings, fan engagement events, and private receptions.
Can SHW help with hotel sourcing during peak citywide demand?
Yes. Our venue sourcing and procurement team secures hotel room blocks, negotiates rates, manages attrition, and provides guest support during high-compression citywide events.
Does SHW manage transportation and game-day logistics?
Absolutely. We coordinate airport transfers, shuttle programs, motorcoach routing, VIP transportation, staffing, and real-time logistics management.
Does SHW provide event staffing and brand ambassadors?
Yes, we employ a roster of over 100 Seattle-based, event support staff. We recruit, train, and manage professional event staff, brand ambassadors, hosts, registration teams, and onsite leadership to represent your brand seamlessly.
Can SHW manage registration and event technology?
Yes. We design and manage event registration websites, on-site check-in, badge printing, event apps, attendee communications, and reporting dashboards.
Does SHW support experiential and branded event design?
From creative concepting to décor, signage, AV, and interactive elements, SHW delivers immersive, brand-aligned experiences that engage global audiences.
Can SHW assist with venue sourcing and permits?
Yes. As a local, Seattle Destination Management Company (DMC), we source and secure venues, manage city permits, coordinate vendors, and ensure compliance for private and public-facing events.
Does SHW support both small VIP events and large-scale activations?
Yes. We scale our services to support intimate executive gatherings as well as multi-thousand-guest programs and activations.
Can SHW manage swag, gifting, and merchandise distribution?
Yes. We handle sourcing, storage, production, onsite distribution, and post-event fulfillment for branded merchandise and VIP gifts.
Is SHW affiliated with FIFA or the FIFA World Cup 2026 soccer tournament?
No. SHW is not officially affiliated with FIFA or the World Cup 2026 event. However, as a Seattle-based event management and hospitality agency, we help clients plan corporate programs, watch parties, hospitality experiences, and branded activations around major sporting moments like the World Cup by leveraging our deep local expertise and event execution capabilities.
